Gradberry’s Ripe Idea: A Recruitment Portal for Middle East Youth

Every student looks forward to graduation day, but few are prepared to deal with the tough challenge of finding their first job. When she graduated from university, Iba Masood was dismayed to discover there were no job sites in the Middle East that catered to fresh graduates with limited experience. To fill that gap, she launched Dubai-based Gradberry.com, a recruitment portal dedicated to graduates and students with less than two years of work experience. “We know the troubles they are facing because we faced it,” Masood tells Arabic Knowledge@Wharton. “We represent the graduates.”